Real Estate Marketing: A Revolution With 360° Virtual Tours

We are witnessing the rise in the use of 360° virtual tours in all industries, including real estate photography. This technology allows people to take a virtual tour of a property from the comfort of their own homes, providing a more immersive and interactive experience than traditional photographs alone, resulting in interest in marketing. For this reason, today’s article will focus on introducing the technology and some points to notice when applying, especially for real estate marketing.

What Is A 360° Virtual Tour? 

To begin with, 360° virtual tours refer to a virtual reality tour created from a connection of multiple 360 Panorama photographs. With the incredibly advanced technology, viewers will be able to travel through a 360-degree perspective with authentic interaction with the space they are witnessing, something that conventional 2D photos can never provide. Through this renovative photo, viewers can visualize the correct condition and size of each object in that photo. With the ability to reveal the realistic details of virtual reality tours, 360 Virtual tour is increasingly favorable for advertising real estate, restaurants, and hotels.

What can real estate people have from 360° Virtual Tours?

Let’s dive into the reason for the surge of this technique in the housing industry.

Take All Real Estate Photography 360 Panorama In One

With just a few simple steps, investors can easily visit dozens of real estate locations in just a few minutes. Applying virtual reality technology to real estate displays supports investors in conveniently choosing the right project and making accurate investment decisions without having to conduct a direct survey. The mentioned convenience reduces travel time and costs for investors. From there, it brings investors many deep impressions and interesting experiences about the project, helping investors easily learn and exchange project information quickly, and making consulting and sales work more convenient.

Save Good Money For Businesses

Next, utilizing 360° virtual tours can be a budgetary marketing project for real estate agents. In fact, with this technology, investors free up many costs such as personnel, premises, store construction, etc for multiple conventional property lists. Today, taking a detailed guided 360 video tour of a project’s many amenities requires only a panoramic camera and basic rendering.

Moreover, for under-construction real estate, the application of real estate virtual tours found a home envision for potential buyers, giving them a lot of useful information about the project to make decisions about signing a deposit contract or investing quickly and effectively. If real estate agents want to introduce unfinished properties or completed projects with little advertising costs, this is also a great solution.

Compatible With Multiple Real Estate Marketing Platform

Another benefit of 360° virtual tours is that it is compatible with many popular online platforms today such as Facebook, Thread, Tikkok, Google Street map, and so forth. People can easily shape the difference when posting the real estate 360 virtual on the social media platform. As a result, the access to customers increases, which reaches more potential customers.

Competitive opportunity

Moreover, 360° View Real Estate Tour is a novel solution for real estate marketing and business activities since it creates an impression on customers and is a competitive advantage for businesses. Applying VR and AR technology to real estate photography creates a new seduction for customers, helping to increase order demand. In addition, 360 virtual tours also save customers’ valuable time, as they don’t have to open all pages to review.

The Pitfalls About 360° Virtual Tours

Nevertheless, every coin has two sides. Before tying money up in 360 house tours, real estate agents should be aware of some risky sides of this technology. In the conciseness of this article, we will list three significant drawbacks.

360° Virtual Tours Require High Investment Threshold – Technique Limitation

Although developing feature-rich 360° house virtual tours may seem beneficial, the cost and benefit points for the initial investment need more caution. The production of high-quality real estate virtual tours requires specialized equipment and expertise, which can result in higher costs for real estate photography editing professionals. From the acquisition of 360° cameras and accessories to the post-processing and hosting of the virtual tour, the investment required to produce a seamless and engaging experience can be substantial. This cost factor may deter some real estate professionals from utilizing 360°house virtual tours, particularly if they are concerned about the return on investment and the potential impact on their overall marketing strategy.

360° Virtual Tours Does Not Interest Everyone

Although the immersive innovation of Virtual Tour can be thrilling for many viewers, some may be overwhelmed when navigating such technology, especially the elderly. The ability to freely move through space and look in any direction can be disorienting, creating barriers to focus and cohesive experience. In contrast, traditional photographs allow a more controlled presentation of the properties, ensuring the buyers can preview all features and details as intended by the photographer. Therefore, in case the business is aimed at the elderly, or simply those who do not like new technology, this is not a wise marketing strategy.

All Necessary Features Are Displayed

In addition, 360° virtual tours in real estate photography raise big privacy and security concerns, particularly when it comes to showcasing occupied properties. While traditional photographs can be carefully curated to omit personal belongings and sensitive information, this VR technology captures the entire space, potentially exposing private areas and possessions. This can be a point of contention for homeowners and tenants who are hesitant to fully open their doors to virtual visitors, leading to reluctance to embrace this technology for marketing purposes.

In Conclusion

While 360° virtual tours offer a range of benefits in real estate marketing, it is important to consider the negative points associated with this technology before starting a new investment. From the potential for distortion and misrepresentation of the property to technical issues, cost considerations, and privacy concerns, there are several factors that real estate professionals must take into consideration, indeed. By carefully evaluating these considerations and addressing any potential drawbacks, real estate professionals can make informed decisions about the use of 360° virtual house tours to effectively showcase properties and attract potential buyers.