Busy Your 2024 With 7 Trending Real Estate Video Ideas

Real Estate Video Ideas are the star ingredient to trending the housing business, reaching a better amount of customers. In the visual-driving society, no business can experience significant revenue growth without good videos. Many videographers wish to launch a diverse range of different real estate videos this year 2024. Nevertheless, they are exhausted and stuck up on-and-on ideas to promote the properties. 

This article will help them tailor their strategy to the top viral ideas on social media.

Types Of Real Estate Videos About The Properties

First and foremost, realtors and photographers can take the initiative to produce real estate video marketing on indoor subjects. 

Real Estate Video Ideas 1: A Full-Room Tour With Drone

Old but gold, a real estate walkthrough video tour around the house remains the most effective video of the housing industry, since it directly fulfills all fundamental desires of house buyers. By showcasing every room, corner, and feature, potential buyers can gain a comprehensive understanding of the space.

However, to have trending videos, real estate agents can add a welcoming touch with gorgeous drone videography in the beginning. The salient features of this approach lie in the ability to deliver a modern twist before getting into the real tour. The video maker should aim to amaze the viewer with the unconventional wide aerial view from the top of the house. This combination of classic technique with a contemporary touch ensures that the video not only captures attention but also resonates deeply with viewers.

Real Estate Video Ideas 2: Home Renovation Ideas.

Revealing the home renovation process is an awesome idea for videographers. According to the National Association of Realtors, up to 45% of prospective house buyers do not want to buy an under-renovation house, which proves that a perfect living space is very important to them. The idea of filming the construction process not only reiterates the cumbersomeness of the process but also shines a light on the sophistication your service can bring. Therefore, it is an excellent strategy to include this idea in the 2024 marketing plan.

Yet, when commencing this idea, remember to film the comparison between the original look of the building, and the finished one is the crop of cream.

Real Estate Video Ideas 3: How A Day In Your Properties

Additionally, the topic of how people live in a day is of interest to thousands of people, and the number of clicks also witnesses a surge for each video. So videos based on this idea will be a hit as well. So, researching the most viral videos, following, and writing real estate video scripts on this topic while showing off the luxurious corners of the building is not a bad idea.

Nevertheless, a distinguishing factor lies in disclosing to prospects an unvarnished side of the narrator. Viewers forge a profound connection and value the authenticity and sincerity of the storyteller.

Real Estate Video Ideas About The Neighborhood

Next, ideas about the surrounding living area also have a significant impact on customers.

Real Estate Video Ideas 4: Explore the neighborhood 

Producing videos that highlight different neighborhoods or communities, and showcasing local attractions, schools, parks, and amenities to give potential buyers a brief view of the neighborhood is another suggestion. The National Association of Realtors reported that at least 60% of customers found surroundings as the determining factor when buying a new house. Specifically, they strongly expect the local facilities to be family-friendly with abundant green public spaces, groceries, and affordable good schools. The videographer’s team should take advantage of these findings when launching real estate video ideas.  

Real Estate Video Ideas 5: Highlight your properties by figuring out hateful things that exclude in your house

Another way to set your video apart from competitors is to highlight the hateful figure that the properties don’t experience. Understanding the customers’ pain points is one of the most fundamental marketing rules. This pain point refers to bad experiences that need to be improved along the customer journey. Therefore, based on this idea, your video can stand out from the competitors in customer impression, by being able to solve problems that competitors have not had a chance to discover.

For example, New Mexico experiences hot summers and extremely high humidity, which is a promising start for your video. Realtors can interview many residents to show the annoying level of these problems before showcasing how well-functioning the sophisticated cooling systems of the property are with a funny real estate video idea, leaving  a comfortable printmark in the viewers’ impression of the greatness of owning a house.

Real Estate Video Marketing About The Team And Customers

Real Estate Video Ideas 6: Share Former Customer Testimonial 

Social proof is one of the most essential business tools available. In a random survey whose results are based on ratings or reviews to ensure that they are the best to deal with or purchase from, one effective way to highlight the congested real estate market is to request video testimonials from satisfied customers. People evoke solid trust from former clients’ words. Engaging past clients’ experience in real estate video for social media is more likely to upgrade the real estate business. Positive evaluations quickly boost your online presence and give prospective customers a notion of the kind of outcomes to anticipate.

Real Estate Video Ideas 7: Team Introducing Videos

As a final point, realtors can build credibility and rapport with potential buyers by presenting team information in friendly and engaging videos. Buyers are naturally drawn to trustworthy and reputable sources. With real estate being such a significant investment, establishing trust plays a more paramount role. The content shouldn’t be just about listing certifications and awards; but about sharing authentic stories and memorable experiences from past closings. These anecdotes create an emotional connection with clients, demonstrating not only expertise but also a genuine commitment to helping them find their dream homes. So, remember that genuine shared memories are essential to maintaining credibility and fostering lasting relationships with clients. This is also an inspiration for real estate YouTube channel ideas.

The below example video is the viral video about the CEO of Stanley sharing about his brand. 

Final Thoughts

Real estate video ideas can be a game-changer for agents looking to elevate their business to a new level. Following these informative suggestions above will help them end up with remarkable results, leaving their competitors scrambling to catch up. Seize this opportunity to stay ahead of the curve and secure the success that awaits.